Our history

✨ Your affair with yourself begins now✨

Juaffair was created to be a unique and irreverent brand, where comfort, authenticity, and personal expression go hand in hand in everyday life.

" - What was my vision for the brand?

The concept of Juaffair began to take shape in my mind in 2022, during one of the most transformative moments of my life. At just 20 years old, I was diagnosed with fibromyalgia, a condition that profoundly changed the way I lived my daily life. During that period, comfort ceased to be merely an aesthetic choice and became an essential requirement for my well-being.

At the same time, I was studying fashion design and felt a strong desire to go beyond visual creation. I wanted to incorporate care, comfort, and balance. At the same time, as a professional makeup artist for over 6 years, I have always been driven by a passion for enhancing each person's unique beauty. It was at this intersection between fashion and beauty that an aesthetic of comfort and well-being emerged in a harmonious and conscious way.

From the union of adversity, creativity, and resilience, Juaffair was born, a brand that celebrates self-care, authenticity, and beauty that begins with feeling.

I hope you love it,

Joana"