Our history

Where did Juaffair come from?

Juaffair was created with the purpose of being a unique and irreverent concept, aiming for comfort in everyday life.

The concept was developed in 2021 when our founder faced a health problem, and was diagnosed with a chronic illness at the age of 20... This all happened during the covid pandemic and continued when we were already out of confidence, it was something that led to spending a lot of time at home and having mobility problems.

Consequently, when she returned to her "normal" life, as far as possible, she only thought about wearing pajamas on the street, tracksuits and clothes that would make her as comfortable as possible as she was already living with so much pain and that's when the idea arose, the facing adversity, and being in fashion design he thought, "I can and can achieve my vision".

"Here we are in 2023 on December 3rd, and after a long delay, lack of possibilities and many adversities I launch the website for you, it is a vision that I have wanted for a long time. Something that is just beginning and with your support and love only will grow...

I will do everything possible and impossible to bring you news, incredible designs and try my best to make them unique so that you have a good purchasing and using experience with the pieces.

With lots of love, Joana 💋"